There are several ways to attract stakers to deposit to your lockup.
Lockup Invite Link
Upon creating your Lockup an invitation URL is generated that you can share. Lockup URLs can also be accessed from the Validator dashboard.
You can directly share this URL with prospective stakers to deposit. Upon clicking the URL, stakers will be able to view details on the lockup and stake directly.
Passive Discovery
Upon creating an organization and getting approved, your validator's lockups will become viewable to stakers for discovery.